Zegna's 100% Acquisition of PIOMBO Men's Wear

The Italian senior men's wear brand PIOMBO (Piebe Park) landed on the Chinese market in 2005 through Shanghai Pyropean Trading Co., Ltd., and PIOMBO was founded by the Italian fashion designer MASSIMO PIOMBO. It is a great expression of modern man's life quality. The market recognizes that Ermenegildo Zegna, which is owned by the holding company Ermenegildo Zegna Group, is the most famous brand in Italian menswear.

It has been 16 years since Zegna entered China. The top-notch materials, outstanding design and strict craftsmanship it adhered to have already made the brand known all over the world. At the same time, it has also laid a huge influence on the global menswear market in China and China. The introduction of PIOMBO (Pyjapo) is also due to Zegna's sighting that the market is now entering a more subdivided stage. A group of men who pay attention to the image of the clothes require a dress code that is both international and different from the mainstream in the market. There is a great demand for designer fashion brands.

In order to promote resource sharing with the holding company Zegna Group to help the brand grow further, the company will re-optimize the integration and integrate the full capital into the parent company Zegna Asia Trading (Shanghai) Co., Ltd., and the operations of the combined Zegna and PIOMBO (Biya Po) The system will retain its independence, and FTD looks forward to the ideal development of PIOMBO in the Chinese market in the future, providing Chinese men with a dress selection that is both international and fashionable.