Champion officially announced the launch of a limited-edition joint series with British menswear designer Craig Green. Over the decades, Champion has become one of the most iconic brands in the sportswear industry. For this capsule series covering 9 styles, Craig Green has carried out an in-depth exploration of Champion's century-old history. The final design not only perfectly presented the functionality of the product, but also emphasized the unity and integration conveyed by the joint cooperation-this is also the core concept of Champion and Craig Green. "Champion has a glorious and legendary history and rich experience in the manufacture of college uniforms. For me, the logo of the college represents a sense of belonging to the team. I really like the original intention of the logo of the college. We have carefully studied the classic clothing of Champion The details of the production, and the in-depth exploration of the relationship between functional purpose and aesthetic design." Craig Green said. The Champion x Craig Green joint series has two main highlights. The first highlight is that Craig Green selected campus patterns from the 60s, 70s, 80s, and 90s from the Champion product history catalog as the design of the back of the clothing. At the same time, it also added patches representing the numbers of the specific era. element. These patch designs draw lessons from the important part of the sports school badge weaving on the university uniform. On the front of the clothing, Craig Green cleverly adopted an all-black design, which represents Craig Green's long-standing design concept-the contrast between light and dark, and the contradictory contrast of personality collision. The joint models all use faded printing technology to ensure the retro resonance of the color. Every sweatshirt is stitched with a woven patch consistent with its birth time. These patches embroidered on clothing, like a label posted in the archive, are both historical and innovative. For a long time, Champion continues to promote technological innovation and is a world-renowned sports brand. The second highlight of this joint cooperation is Craig Green's re-exploration of Champion's technological innovation over the past century. In a series of sweaters, hooded sweaters and sweatshirts, Craig Green uses Champion’s iconic rib design to bring a new experience of sportiness, comfort and functionality. This design was used extensively and became the finishing touch of the joint series. Photographer Amy Gwatkin, a long-term collaborator with Craig Green, took product shots for this joint series, using the sports field of a British school as the shooting scene. Together, they built a series of mechanical devices to fix the series of clothing. These devices are similar to sports equipment or gymnasiums like interactive athletes. The Champion x Craig Green co-branded series will be on sale at designated Champion online and offline stores in Beijing, Shanghai, Hangzhou, Chengdu, Xi'an and the official Tmall flagship store on September 17. Interested friends are welcome to go shopping. About Champion: Champion was founded in 1919 and is a world-renowned sportswear brand. It has always been internationally renowned for its long history of American sports heritage, product innovation that keeps pace with the times, and durable quality. Since the introduction of Reverse Weave® sweaters in 1934, Champion has become world-renowned for its unique original sweater brand. About Craig Green: Craig Green is a fashion designer born in London. He is respected worldwide for his originality, practicality and freedom of expression. After graduating from a master's degree in fashion design from Central Saint Martins College in London, Green established his own brand in 2012. Since then, his aesthetic philosophy and humble design principles rooted in functional clothing have not changed. In each clothing series, Green uses iconic works such as tooling jackets as creative points to inspire deeper emotional connections. His designs are now in the permanent collections of the Metropolitan Museum of Art in New York and the Victoria and Albert Museum in London. Green won the British Menswear Designer Award at the Fashion Awards in 2016, 2017 and 2018. Half Jacket For Men,Baseball Jacket Men,Waterproof Jacket,Gents Jacket Dongguan Mingwei Garments Co., Ltd. , https://www.dgfashionjeans.com
