First of all, the dealer should pay attention to the women's branded product, because the product is the core of generating benefits, mainly considering the maturity and personality of the product. In the highly competitive apparel market, we hear the most is how to judge and choose a cost-effective apparel brand ? Faced with many brands, many dealers are confused when choosing. So, in the choice of women's brand what to pay attention to what time? Followed by the price of the product, a reasonable price is the dealer to make the best profit is an important factor. Then there is the management power of the ladies' brand. Because a company that has good products but lacks management capacity does not have a sustained growth capacity, dealers will not be willing to run a brand that will disappear in a year or two. Although the discount rate is an important reason for dealers to choose a brand, but not the only reason, because consumers in the purchase of goods, the price does not play a decisive role, therefore, dealers concerned about the price of the product at the same time, it should be more attention Itself, the product image and its accurate market position, meanwhile, it is also necessary to analyze whether the brand has a suitable population in the local area, that is, whether these people can maintain the foundation of local existence of the brand. And then the company's service and support to dealers, the modern market, brand competition has not only limited to products, images and other hardware requirements, more concerned about the enterprise can provide consumers with continuous service capabilities. That is, the terminal's sales skills, service, quality assurance, consumption of the brand can bring the spirit of enjoyment and other soft services, but also the most difficult to achieve, but it is the dealer in the choice of brand testing when the brand can operate effectively An important reason. In the choice of mature brands, because of its business in the market for many years, the country's coverage of a wide range, welcomed by consumers, the requirements of the dealer is relatively high, as the later dealers in the choice of a mature brand relative opportunities Smaller. However, all the way to Rome, if you can find a new brand, and be able to focus on the potential of this new brand, eventually through their own efforts also get a greater return on benefits. Of course, investment is risky. Therefore, when choosing a new brand, we must consider the reasons for the brand selection from the above aspects and at the same time make a comprehensive analysis based on the actual situation in the local market. We believe from this perspective, the dealer will be able to find a suitable brand, and in the market achieved good economic returns.
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