Listed three new boards, INMIX Yinmi glasses into the first share of Chinese Internet glasses

Just after the recent financing of sound meters glasses have new moves, its parent company Mingtong Four Seasons today listed three new board, securities code 838567.

According to the open transfer specification, the operating income of Mingtong Four Seasons in 2015 was RMB 75,774,855.67. The growth rate is 128.56%. The revenue mainly comes from the optical retail business. The main products include sunglasses, frames, and lenses. The main channels are online channels.

The audio-visual glasses under the company also disclosed data in this interview. Its sales volume has exceeded one million. In 2015, the transaction flow exceeded 100 million yuan to double growth.

Since the beginning of this year, its own branded sound meter glasses have been financed twice. In June INMIX Yinmi announced that it completed a round of financing of US$7 million and was jointly invested by IDG Capital and Junlian Capital; and immediately announced the completion of Round B financing in July. It was led by CITIC Jinshi and Asian Capital, followed by IDG and Junlian Capital. cast. The two financings will be introduced into the resources of the new three boards.

After listing the new three boards, Yinmi glasses also became the first share of China's Internet glasses.

Sunglasses account for more than half

Li Ming had a basic judgment in the early days of his business: The current optical market did not satisfy the diverse needs of consumers and needed to be changed.

According to Mingtong's four-year public transfer instructions, the company’s products accounted for 59.08% of sunglasses, 29.84% of frames, and 11.08% of lenses, respectively. Sunglasses have become the main force in the market for Yinmi.

At present, China's optical industry has a sales volume of about 80 billion yuan. In the retail market, frames and lenses accounted for the highest market share, and myopia consumption was the industry's dominant.

However, the consumer groups on the Internet are different, and their purposes are different. The consumer demand is mainly mirror-based and pursues individuality and distinctive style. Therefore, fashion has become the main problem facing online retailing of glasses.

This is exactly where Yinmi's competitiveness lies. Turn on the sound meter Tmall shop, you can see trendy glasses styles and rich color choices and frequent new frequencies. At present, the repurchasing rate of Yinmi glasses has exceeded 20%.

Yinmi hopes to upgrade the glasses from "high gross margin low frequency" to "high gross margin high frequency" industry, so that the glasses are not subject to functional constraints, not only to serve the required population, but also to become a fashion single product.

Store 9 moon phase

Li Ming has said in an interview with “The World Online Business” that, as a brand, after creating value in the industry, this value will cross online and offline, and will also cross the border. He analyzed that after several years of e-commerce war on the line and after a series of shopping malls under the line, the cost structure on the online and offline has converged.

At present, the company has established an offline operation department responsible for the sales, operations and event planning of offline stores.

The first offline store will open in September. In the next year, it will speed up shop opening. Different from the traditional optical shop, the offline store will solve the three major pain points of buying glasses:

The first is the price. By controlling the supply chain, Yinmi will eliminate the channel cost and make the product reach consumers directly, so it will be 50%-70% cheaper in price;

The second is the product. Online store styles will be synchronized offline, with a stylish design to impress consumers; use functionally to ease eye fatigue, good toughness materials;

The third is experience. "The face of the era", whether it is consumption, services, store conditions, are very different from the traditional optical shop.