"Winter Day" is approaching how to build a valley and fight hunger

In the autumn, the vole would be happy to store the food for winter. Although it takes a long time or even a long journey, it is still very focused and indifferent because the winter is coming. The food can make it through the upcoming raging Snow and snow...

At present, China's textile and garment industry still faces a complex environment, and in the future, the development of the industry will be even more severe. How do textile and garment companies reserve "winter food" for the upcoming "winter"? The vole's “garbage against hunger” may be an inspiration to the textile and apparel industry. Clearing the current situation, discovering problems, and planning in advance become the key to the industry's response to the post-crisis era. Recently, Sun Huaibin, spokesperson of the China National Textile and Apparel Council, analyzed the current situation and future trends of the Chinese textile and apparel industry at the first China Fashion Learning Forum hosted by the China Textile Industry Federation and organized by the China Textile Talent Exchange Training Center.

According to the basic performance of economic operation in 2011, the textile and garment industry developed normally in mid-2011. The basic characteristics of the operation are the normal performance of the first economic indicators, and the production, efficiency, and growth rate have significantly declined, especially the number of exports. A sharp drop. The total industrial output value, investment in fixed assets, retail sales, and exports have basically maintained double-digit growth in 2011. According to the statistics from the National Bureau of Statistics, from January to November last year, the total industrial output value achieved by enterprises above the scale of textile and clothing in China was about 5 trillion yuan, an increase of 27% year-on-year. In terms of output, chemical fiber increased by 16% year-on-year, yarns increased by 13% year-on-year, cloth increased by 14% year-on-year, and clothing increased by 8.9% year-on-year. Taken together, this growth rate is relatively normal, but if it is divided by quarter, these quarterly growth rates reflecting the production index are declining and the growth rate is slowing down.

From January to November 2011, China’s textile and apparel exports were more than US$210 billion, which was basically the same level as in 2010, which was a year-on-year increase of 24.5%. In the context of the global economic downturn, the debt crisis in Europe and the United States in 2011, the weak economic growth in major economies, the pressure from developing countries on inflation, and the volatility of commodities, China’s export volume is so high. Not easy. Although the growth rate of China's exports is faster, this is mainly due to the increase in prices, and the growth in exports is minimal. In 2011, various factors of production (including labor, coal, electricity, oil and gas, etc.) increased substantially, and the appreciation of *** made it necessary for enterprises to raise the price of their products; at the same time, new products were developed, and the value was brought about by increasing the added value. The promotion, which to a certain extent also increased the export price. The growth rate of price level in 2011 reached 21%, and the contribution to the growth of the entire export amounted to 98%. This shows that the growth of China's export volume last year was weak. From January to October last year, the export volume of the textile industry increased by only 0.5%, of which the number of garment exports only increased by 0.1%. This shows that the demand in the international market is still very sluggish, the growth of the quantity is almost zero; secondly, due to With regard to cost factors, some of the low-end manufacturing (including clothing and home textiles) have shifted to neighboring countries. Bangladesh, Vietnam, Cambodia, India, and other countries have undertaken the production of some of China's low-end products, and also accounted for some of China’s share, so this year China The share of the U.S. market is declining.

Domestic sales has increasingly become the main support point for the economic operation of China's textile and clothing industry. From January to November last year, the total retail sales of clothing in China reached 24%, which is higher than the index of similar products in the entire society. China's domestic sales market is relatively strong. At the same time, among the enterprises above designated size, the growth rate of domestic sales exceeds 30%. The export delivery value of enterprises above designated size only increased by 14%, while the domestic sales growth rate exceeded 30%. Domestic sales are obviously better than export sales. Moreover, from January to November last year, the domestic output value accounted for 82% of the total industrial output value, an increase of 1.6% year-on-year. The textile and garment industry is increasingly relying on the domestic market, so expanding domestic demand, especially expanding consumption, is crucial to the stable operation of the textile and garment industry.

From January to October last year, the investment in the textile industry increased by 34%. This indicator exceeded the fixed level of the whole society, with an additional investment of 8%. The investment in fixed assets in the Midwest exceeds 50%, respectively, 34% in the whole industry and 24% in the east. This shows that the momentum of shifting the fixed asset investment in the textile and garment industry in the country from the east to the central and western regions has not diminished. The optimization trend.

From January to October 2011, China’s textile and apparel enterprises achieved a profit of more than 200 billion yuan, and the growth rate was 29%. The growth rate in the first quarter was relatively high. After October, this growth rate had apparently declined. The profit growth of small and medium-sized micro-enterprises is lower than 29%, especially the profits of export processing enterprises in some coastal areas are even thinner.

Take a close look at 2012

In 2012, the overall situation of the textile and clothing industry was much more severe than last year. This will be particularly prominent in the first half of the year. The industry needs to look at the trend of the entire industry this year from a tight perspective.

At the international level, the entire international economic situation is relatively negative. The European debt crisis has caused the fundamental changes in the world economy and the U.S. economy. Although China has achieved a soft landing, the economic growth rate is also in a downward trend; from the domestic perspective The Central Economic Work Conference put forward steady progress, and the pressure for economic downturn is still very high. Affecting the macroeconomic troika, exports will not change much; monetary policy and real estate regulation will still restrain the investment of the industry; the expansion of domestic demand requires a process. When the downward pressure on the economy continues to intensify, the textile and apparel industry, which is highly competitive and has excess capacity, and is dominated by small and medium-sized enterprises, may first feel the pressure of this economic downturn. Coupled with the rising cost of factors, the cotton issue, and the lack of funding issues, the economic operation in the first half of the year was severe.

Changes and changes in the external environment are things that cannot be controlled by human beings. As long as they can do their job well, the industry will be able to increase its ability to resist external risks, and it will also be able to achieve stable development of the industry. The key lies in how the industry develops and how to truly achieve scientific development. Scientific development is the main theme. Changing the mode of economic growth is the main line. Under this main line, the industry should identify the direction of structural adjustment. This means that the industry should place a very important position on the structural adjustment in the future development. How to adjust the structure, adjust the structure?

The first is the total structure. Last year, China's total fiber processing was 41.3 million tons, accounting for more than 50% of the world. Faced with such a large amount of fiber processing, some companies are still expanding their production capacity, but in the case of economic downturn, effective demand will cause some problems, so we must control the expansion of production capacity and link effective demand.

Followed by the industry structure. Should pay attention to some key industries, such as industrial textiles, the potential for development in China is very large, it should be positioned as a new growth point of the textile industry, accounting for only 20% of the total fiber processing, this proportion is far lower than the developed The state, while industrial textiles are involved in nearly 20 departments related to the national economy, and they have a supply-demand relationship. Therefore, with the development of the relevant departments of the national economy, there will be a great demand for industrial textiles. At the same time, the internal structure of the chemical fiber industry needs to be adjusted. High-tech fibers, high-performance fibers, and representatives of the chemical fiber industry need to strengthen the development of high-performance materials; chemical fiber products must improve the ability to replace natural fibers.

Regarding the adjustment of the regional structure, some enterprises began to shift to neighboring countries, but did not present the general trend of shifting to the central and western regions. This indicates that the Central and Western regions have not accepted the transfer of industrial structure in the east. This should have a macroeconomic situation with regard to the regional layout of the Chinese textile industry. The positioning of a main function. The eastern region should focus on the development of high-end and high-value-added products and high-end areas of the textile industry, such as R&D, design, marketing, branding, channels, and logistics; the central region should combine local location advantages and resource advantages, mainly to undertake the eastern region. Some processing and manufacturing sectors have established and improved the manufacturing system for the textile industry; the western region has been developing related industries based on the advantages of resources, ethnic culture and costume culture. Industrial transfer is actually a market behavior and corporate behavior. The industry should consider how to use the market mechanism to allocate resources to adjust the regional structure.

In the adjustment of the organizational structure of the enterprise, China must build a strong textile country, must have a transnational configuration, establish a multinational company with international influence on textile and apparel, and at the same time build an international brand with global influence so that they can have influence in the international market. Have the right to speak and even have control. This can represent the status of China's textile industry in the world. The majority of SMEs are the mainstay of the industry. Their development should be coordinated with large enterprises, support the development of large enterprises, and at the same time better solve the problem of people's livelihood and employment.

At the same time, we must improve the quality of our products, and develop more products that are required by the domestic and foreign markets for quality, taste, value-added, and branded products.

This structural adjustment can be said to be the main direction of future industry development.

How to get ready for winter food?

The adjustment of the structure needs to be promoted with some weapons and means that can reflect the original needs of the industry. This weapon and means is science and technology, brand, sustainable development and talent. If these strategic tasks can be effectively implemented, it can effectively advance structural adjustment.

For science and technology, the key is to increase investment in science and technology, build a scientific and technological innovation system, mobilize all the mobilizable forces of the society. Of course, taking the enterprise as the main body and the market as the orientation, the government will provide support and the industry will serve to advance the level of the entire scientific and technological progress. .

The textile and clothing industry should regard the development of the brand as an important symbol for building the soft power of the textile power. On the basis of scientific and technological advancement, through the shaping of the brand, it reflects the comprehensive strength and international competitiveness of the textile and garment industry, thus bringing the industry More added value returns. First, we need to create an ecological environment that can adapt to and promote the growth of national independent brands. This ecological environment includes the policy environment, the market order environment, the consumption environment, the cultural environment, the technological environment, and the environment of the industrial chain to jointly develop the brand. The foundation for the success of the brand is laid, and the soil is provided. The second is to truly build and implement a four-in-one Chinese national brand value system with quality, innovation, rapid response and social responsibility, and implement it into the practice of independent brands and promote The role of brand growth, including how to improve quality, how to improve the level of design creativity, how to speed up rapid response, the power of the channel, how to reflect the social responsibility, the only way to truly create an international influence, and locate the majority of international consumers Approved Chinese brands make Chinese manufacturing more brand-name attractive.

The sustainable development is highlighted in three aspects. The first is low-carbon, low-carbon energy saving, lower energy consumption, and the establishment of a low-carbon production system; the second is green, mainly to build a cleaner production system, reduce emissions, reduce the Environmental pollution; the third is the cycle, the cycle is mainly the recycling of resources and comprehensive utilization.

In this way, a strong country has a foundation for sustainable development.

However, regardless of science and technology, brand, or sustainable development, the fundamental foundation lies in talents, and talent is the foundation of a strong nation. It is necessary to nurture and build leading figures, including management and science and technology, as well as some innovative, top-level management talents with industry sense of responsibility and international standards, and of course, first-line qualified technical personnel. Constitute a complete talent team.

Only in this way can China's textile and apparel industry truly establish a modern textile industrial apparel system with structural optimization, advanced technology, high added value, cleanliness and safety, and strong employability. If this system can be truly established and perfected, the textile power can really be established.