LIBER SHOWROOM officially kicks off to create a global multi-dimensional fashion business platform

On June 26th, 2017LIBERSHOWROOM ordering conference officially opened in the Gaode Landmark Plaza in the core area of ​​Guangzhou CBD. It attracted many buyers, fashion bloggers and media from the United States, Spain, and Italy, South Korea, China and other countries and regions of the world's outstanding original design brands, a variety of different styles of fashion new style is dazzling, whether it is the style design of the clothes or the overall mix, exudes the brand's unique charm, personality design, Black and white classics, three-dimensional cuts, cross-stitching, digital printing, fashion silhouettes and other popular elements, let the on-site buyers take the lead in the latest trends and tides.

More than a thousand super cost-effective trend boutiques

The ordering meeting will be held on the fifth and sixth floors of Guangzhou Gaode Landmark Winter Plaza, covering a total area of ​​nearly 2,000 square meters and divided into three major regions: Asia, International and Accessories. The event lasted for 5 days and displayed more than 1,000 new domestic and foreign independent designer brand clothing, accessories and shoes and bags, including 30% in Europe, America, Korea and China.

It is reported that the highlight of the 2017 LIBERSHOWROOM ordering conference is to strengthen international exchanges and cooperation. Overseas designers hold the delegation and present the characteristics of cost-effective and differentiated, further optimize and enhance the efficiency of the commercial docking platform, and give full play to the design to lead the industrial transformation. effect.

In addition to participating in the global original design exhibition in the global fashion design week of the LIBER·China (Guangzhou) International Fashion Week in April this year, the organizers also added some new domestic and international fashion brands. Bringing the latest items to Guangzhou for the first time, presenting a different trend design for the audience.

The international brand highlights of this trade fair have been invited to participate in the strength of the new American original design brand NECESSARYOBJECTS, which is regarded as the private wardrobe by American popular female singer TaylorSwift. NECESSARYOBJECTS, which has more than 30 years of brand history, has been deeply influenced by many international female stars since its debut. We love, and in this ordering conference, it will display 40 sets of 2018 spring and summer new models.

In addition, the popular American footwear brand Jeffrey Campbell also brought 40 of the latest styles of shoes for this order. The brand's shoe design has some retro flavors, but it has the most fashionable elements, with avant-garde sexy, easy to take the characteristics and the design concept of advancing with the times, coincides with the current trend, let many actresses Jeffrey Campbell loves it, even the supermodel KateMoss is its supporter. It is said that the hipsters in New York and Los Angeles have at least one pair of JeffreyCampbell wedges in the shoe cabinet.

Among the domestic original designer brands participating in the exhibition, the jewellery brand LILIFAN also attracted people's attention. It not only appeared in the top fashion publications such as “Bazaar”, “Bazaar Art” and “COSMO” at the beginning of its creation. It is also favored by popular artists such as Xiao S and Zhao Liying.

Famous Asian designers present their best

Watching hot drama dressing is a recognized cheat of fashion trends fans. Personalized clothing has become the vane of fashion trends, and brands with a sense of design are increasingly loved and sought after by Chinese consumers.

On the day of the opening ceremony, the organizers also launched a special event with the theme of “Fashion Unbounded and Unlimited Trends”. A group of top models and well-known KOL exhibited 14 sets of representative from DOHNHAHN, MOONHEE, AUGUSTALIVE and AnderssonBell. The latest collection of clothing and merchandise from Asian designer brands brings the most cutting-edge personalized fashion apparel to Chinese consumers.

Among the Asian brands in this special event, AUGUSTALIVE, which was founded by Park Shizhen, who was the head of knitting apparel in the famous French fashion house LANVIN, attracted many buyers to visit and brought 63 new products. It is reported that the brand at the beginning of its establishment, with its unique freedom and modern sexy style, broke the stagnation of women's design.

The brand designer Park Shizhen has his own understanding and research on knitwear. In addition to LANVIN, he has also worked as a knitwear designer in many international and Korean fashion brands. Knitwear is also the main direction of AUGUSTAR, not only imported from Italy. The top luxury fabrics, the integration of high technology into the development of knitted fabrics is also a highlight of AUGUSTALIVE.

In addition to some of the Asian brands that are featured in the special event, there are some brands that deserve attention. For example, the well-known Asian women's brand CAHIERS, which is contracted by Yu Shan in "We Jiashun" and "Cui Mingji" in "Our Home Honeypot", will also exhibit more than 140 new clothing, this time The order will add a lot of color.

According to reports, in this ordering conference, there will be a series of "cross-border" fusion fashion stage show that combines culture, art and fashion. On the 27th, the organizer will also hold a special event in China with the theme of “Chinese Original·Fashion Bloom”, and show 14 guests from China's famous original design brand clothing such as ANNAKIKI, ANUZA, Junne & Eva, DreamDevelopDepartment and so on.

Personalized service for buyers to create a one-stop shopping space

The 2017 LIBERSHOWROOM trade fair also created a one-stop shopping space for buyers from all over the world, attracting many buyers from all over the country to sign up, including commercial real estate, buyer integrated stores, e-commerce platform, private label company, agent And franchisees, etc., constitute a global, large-scale, professional buyer group.

As one of the three business combinations of LiberFashion, LiberShowroom adheres to the corporate vision of “Life is fashionable for you and me, fashion is free for you and me”, and will continue to bring the world's high-quality original design brands to China for commercial landing and promotion. Committed to assisting the development of fashion brands in China, building a diversified display and communication platform, fully opening the comprehensive operation mode of Showroom, and using LIBER·China (Guangzhou) International Fashion Week to gather global fashion resources and stimulate all parties in the fashion industry chain. Potential to promote the deal between the brand and the buyer.

The order will use the Showroom integrated operation mode to provide branding services such as ordering, documentary, agency sales, distribution, marketing, supply chain support and personalized brand cultivation. It is understood that Liber·China (Guangzhou) International Fashion Week Organizing Committee and Guangzhou Fashion Designers Association jointly organized this 2017LIBERSHOWROOM ordering conference with LIBERSHOWROOM.

about us:

LiberFashion

Liber is freedom, and Fashion is a life attitude. Fashion is free and borderless; fashion can be extravagant or return to spiritual needs, and can be reflected in original design. Returning to the essence of fashion freedom and creating a free fashion lifestyle has always been the persistence and pursuit of fashion operator LiberFashion. In order to realize the corporate vision of “making life easy for you and me, let fashion be free because of you and me”, LiberFashion has set up International luxury brand independent store, original design concept store and LiberShowroom three business combinations, constantly searching for international high-quality fashion brands and original design brands, and committed to the "O+O" online and offline platform, allowing the public to break through the limitations of geography and space More free to choose your own fashion.

China (Guangzhou) International Fashion Week:

China (Guangzhou) International Fashion Week was founded in 2003. In the past 15 years, this most influential fashion event in the fashion industry in South China has become a well-known international integrated service platform for Chinese famous fashion brands and designers to promote their image, display creativity and spread popularity. It guides the creation of Chinese original fashion brands and the alliance of industry. For the purpose of promoting the creation of a new local business model of global original design, we will use the rich original design thinking to convey the spirit of fashion, and build a global alliance with the cooperation policy of “integration, symbiosis, co-creation and win-win”. The original fashion power to enhance the influence and voice of the fashion industry.

Guangzhou Gaode Landmark Plaza

Guangzhou Gaode Landmark Plaza is located in the core area of ​​the Pearl River New City CBD. It occupies the commercial area with the most investment value and development potential of Zhujiang New Town. It is a large-scale commercial project integrating consumption, commerce and cultural leisure in South China. The total construction area is more than 900,000 square meters, of which the commercial part covers the catering, entertainment, life service and brand fashion sections; the office building includes “oasis era” products totaling 360,000 square meters; and the Jumeirah hotel and serviced apartments . The project is strategically located on the main roads of Huacheng Avenue and Yucun Road. It is the superstructure of Metro Line 3, Line 5 and APM Line. It is surrounded by Grade A office buildings and high-end residential areas. Supporting and tourism facilities are complete.

Gaode Landmark has more than 20 years of experience in commercial real estate development, investment, operation and full chain management, as well as a set of mature and efficient standardized investment, marketing and property management systems. With the mission of creating a joyful, multi-dimensional social space, we will promote a new urban lifestyle that is freely integrated and shared, making the commercial space vibrant and diverse, and bringing consumers a rich new consumer experience.

Editor in charge: Kebang