CAMKIDS 2017 autumn and winter new product order fair

In a spring blossom, meaning the season of new life

China·Jinjiang·CAMKIDS brand

Bringing together small partners across the country

Responding to the call to "pick up the sleeves and cheer"

Staged a wonderful event

On the evening of February 28th, Chinese youth outdoor sports equipment CAMKIDS 600 small partners gathered in Jinjiang Baolong Hotel to hold the 2017 autumn and winter new product launch conference. At the meeting, Ms. Zhang Chunxia, ​​the general manager of Mingwei Shoes, took the lead in speaking.

Zhang Chunxia, ​​general manager of Mingwei Company

Attempt to keep your heart competitive

“Doing a good job in every pair of shoes and every piece of clothing is an important cornerstone for CAMKIDS to achieve breakthroughs at every stage. From a brand manufacturer, we are committed to becoming a Chinese outdoor parent-child integrated service provider, inspiring a bigger market and bonding more. Users, producing better products, is not only the steady progress of CAMKIDS, but also its ambition for the future. The intention is a driving force for enterprises to maintain competitiveness and progress. It is because of such strong intention that Mingwei Company And the CAMKIDS team continues to overcome difficulties and continues to succeed."

"A journey of a thousand miles begins with a single step", down to earth, do a good job; "the embankment of a thousand miles, destroyed in the ant hole", prevent it, and strengthen the team, CAMKIDS rationally treats the development of the big environment and the brand itself, breaking the talent from the inside out Rejuvenate new machines, maintain core competitiveness and create a bigger situation!

After Mr. Zhang’s impassioned speech, Mr. Hong Qinming, the general manager of CAMKIDS Marketing, took the stage to announce the latest development strategy of the brand.

Hong Qinming, General Manager of CAMKIDS Marketing

Line Power X embraces a new era

Mr. Hong said that no matter whether it is the best era or the worst era, we are all ready to face the war. We must have the wisdom to analyze the problem, the courage to act boldly, and the execution power above all else.

In the product cycle, CAMKIDS will initiate a light-running operation, introduce product life cycle concepts into commodity management, extend the gold cycle of goods, and support from policy discounts such as factory discount stores, outlets expansion subsidies, and back-up subsidies for stocks. .

In the brand activities, we are committed to the promotion of outdoor culture and outdoor activities, holding sports carnival activities and outdoor parent-child activities, and comprehensively upgrading the activities of “Bringing Children Out” in a continuous manner to normalize activities and become deep users. Interactive experience, improve user stickiness and enhance terminal value-added services. A good brand not only needs to know how to sell products, but also knows how to increase brand value.

1, layout "white economy" to seize the outdoor ice market

"The development of ice and snow sports is an important part of our national health action and sports action." Xi Dawei issued important instructions during the inspection of the 2022 Winter Olympics in Chongli, which not only injected the Chinese ice and snow sports market. A dose of cardiotonic agent has further boosted the confidence of the national brand of Chinese sporting goods.

As the founding brand of Chinese youth outdoor sports equipment, CAMKIDS has been committed to the promotion and development of outdoor sports. Ski outdoor equipment has also been favored by the North. In the 2022 Winter Olympics cycle, CAMKIDS will smash the momentum of the Olympic Games. Jin Bingxue outdoor sports market.

2, double category and drive the fashion and outdoor and internal and external repair

As a combination of fashion outdoor and fashion sports, CAMKIDS is designed with a stylish shape and sporty temperament. It not only incorporates more fresh colors and functional fabrics, but also has a unique and unique design, such as a cool double-layer cap. Detachable cartoon accessories, pocket lights, etc. In the autumn and winter 2017 new product development, light, warm, three-proof, anti-slip grip, reflective printing, night light and other features are integrated into it, which not only enhances the wearing comfort, but also improves With the safety factor for outdoor sports for young children, CAMKIDS is committed to providing the best quality outdoor sports equipment for young children!

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