Yibang people debut 2018 China clothing custom exhibition founder secret C2M high-end custom truth

From April 19th to 21st, the 6th China Fashion Customization Technology Summit and CITC2018 China Fashion Customization Exhibition were held at the Shanghai World Expo Exhibition and Convention Center. The domestic high-end custom leadership platform Yibang CEO Fang Qin appeared at this summit, and brought the Yibang people to explore the "Internet + clothing customization" C2M business model entrepreneurial sharing.

The China Fashion Customization Technology Summit and CITC2018 China Fashion Customization Exhibition were jointly organized by the China Federation of Industry and Commerce Textile and Apparel Chamber of Commerce, industry organizations and government authorities. As an important summit forum and event of the industry, more than 200 well-known domestic clothing custom enterprises such as Yibang, Lutai Textile, Baoxin Bird, Luomeng Suit and Giuseppe were exhibited. The exhibitors covered clothing brands, fabric brands and garment factories. Industry chain group.

The summit aims to explore the development direction of the domestic apparel customization industry under the background of “new model”, “new experience” and “new retail”, and promote the effective linkage of the clothing customization industry. Founded in December 2014, Yibang is an innovative company that has entered the high-end apparel customization industry with Internet Thinking and Industry 4.0. The garment company adopts the C2M mode of Internet + door-to-door + industry 4.0, which changes the traditional customized operation mode, allowing customers to stay at home and experience the quality service of beauty dress consultants.

As the Internet's high-end clothing custom leadership platform, the appearance of the garments of Yibang people not only demonstrates its leading position and strength in the domestic apparel customization industry, but also presents the new business model of “Internet + Apparel Customization” in multiple dimensions to bring to the industry. Think more, communicate and explore. At the same time, Yibang people have also reached cooperation or formed links with many domestic high-quality fabric brands and factories participating in the exhibition to further deepen and improve their supply chain resources.

The founder and CEO of Yibang is Fang Qin, a post-80s entrepreneur who has been focusing on the Internet customization field for ten years. Before the establishment of the Yibang people, Fang Qin successfully founded Hangzhou Qinglang Translation Company and the largest gift customization platform in China, Cardang. Years of entrepreneurial experience, let her early notice the Internet high-end clothing customization this 100 billion blue ocean market, in 2014, she cut into the business men's clothing, the first Internet + door-to-door + industry 4.0 C2M mode.

In the sharing, Fang Qin mentioned that in the context of today's consumer upgrade market, personalization is the essence of new consumer appeal, and clothing customization has a personalized gene since its birth. Therefore, high-end clothing customization has become a current blue ocean market.

Fang Qin believes that choosing a market with great potential is only the foundation of business success. In the Internet era, the brand is the user experience. Only by improving the service quality through multiple dimensions and outputting unique value propositions through the user experience can the enterprise create an excellent brand. “The ultimate quality service and efficient new operating model are the key to winning the industry in just three years.”

Since March this year, Yibang people have opened a new round of service network expansion, and have successively entered eight cities in Zhuhai, Nantong, Jinhua, Qingdao, Wuxi, Taizhou, Fuyang and Hohhot. At present, the number of direct sales outlets in China has increased to 42. Covering more than 200 cities across the country, the company has serviced 400,000 customers, and the WeChat public number has exceeded 2.4 million. It has become the industry's leading benchmark in terms of service users and sales.

Editor in charge: Zhou Lingling