The consumer groups at Pu'er fashion are mainly 25-45 year-old mature women. At the same time of pursuit of individuality, they integrate the Chinese and Western cultures and emphasize the theme of environmental protection and health. Simple style, atmosphere, comfort, natural superb technology, bright colors; fabrics to natural cotton, linen, silk, wool-based. After several years of development, both in design, or in the choice of fabrics, technological innovation, have been recognized by the vast number of consumers.