Voyage positioning into the new Tianyuan to understand the story behind the color spinning

On April 22nd, the Xintianyuan Textile Seminar and the voyage positioning “Classmates and Scholars” activities were successfully held in Hangzhou Xintianyuan. The event was jointly sponsored by Hangzhou Xintianyuan Weaving Co., Ltd. and Yuanhang Positioning. Under the new situation, the theme of “Xintianyuan Color Spinning” positioning practice analysis, the comparison of domestic and international color spinning development and the overall competition environment of domestic textile industry, etc. In-depth communication and discussion were carried out in a multi-dimensional, all-dimensional and systematic manner.

Activity scene map

The recent escalation of Sino-US trade friction has caused some hot issues in the economic and trade relations between the two countries to cause widespread concern. What opportunities and challenges will China-US trade war bring to Chinese B2B companies? In the face of a severe international and domestic environment, how should Hangzhou Xintianyuan provoke this banner?

Hangzhou Xintianyuan Weaving Co., Ltd. is a high-tech textile fabric enterprise specializing in the research, development, production and sales of TR color spinning. Its main business is the research and development and sales of color textile fabrics.

The company's products are mainly exported to Japan, Europe, the United States and other places, and are high-quality fabric suppliers of many well-known brands such as ZARA, H&M, UNIQLO. The company produces and sells about 30 million meters of color-spun fabrics every year. "One million meters without color difference" has become the quality appeal of Xintianyuan.

It is reported that this seminar brought together students from the famous companies in Jiangsu and Zhejiang provinces, Deqing Guanghui Metal Materials Shen Zong, Sensen Group Lin Zong, Wangdao Holdings Chen Zong, Zhe Neng Precision Instruments Ding Zong, Shaoxing Linbang Textile Jia Zong, etc. Participated in this seminar. The new Tianyuan color spinning seminar activities were carried out in various forms, such as industry expert dialogue, enterprise case analysis, roundtable discussion, etc., and conducted in-depth analysis and exchange on the pain points of the entire industrial chain of the upper, middle and lower reaches of the textile industry. .

Positioning and landing, set a small target of 1 billion sales

Sun Tian, ​​CEO of Xintianyuan, led the classmates to visit Xintianyuan and introduced the positioning of Xintianyuan. "We systematically sorted out our strategy by using the positioning method, and found that many of our previous behaviors actually coincided with the positioning theory, so it also made us grow at a high speed. Xintianyuan began to do color spinning in 2010, until 2017. Has completed the sales of 30 million meters, this year's sales target is 50 million meters; last year's output value of 670 million, this year's target is directly set to 1 billion, which is in our planning, we have the confidence to achieve." Sun Wei said.

Xin Tianyuan CEO Sun Wei

Subsequently, Sun Wei talked about the evolution of the new Tianyuan from the four dimensions of trend, competition, cognition and superiority in the competitive environment.

Voyage positioning "classmates learn two strokes"

In the afternoon, the discussion focused on two issues: “What kind of perspective should enterprises view from competition” and “Technology is the core competitiveness of B2B industrial products development”.

Zheneng Precision Instrument Ding Zong: "When the enterprise develops to a relatively mature stage, the industry will face competition problems. There must be external and internal thinking, do not focus on product quality, service, jump out of the interior, stand more Think high level, think about it."

Zhe Neng Precision Instrument Ding Zong

Sensen Group Lin:

"First, we must learn to face and cultivate part of the competition;

To learn to innovate, innovation is inseparable from the support of science and technology, and choose the path to innovation according to the size of the enterprise itself;

Third, pay attention to the scale effect, how to become bigger and stronger, this is the problem that enterprises face at this stage. ”

Sensen Group Lin Zong

Deqing Guanghui Metal Materials Shen Zong: "The core of enterprise competition is differentiation. Technology is the key to B2B enterprises, but technology research and development cannot be separated from capital. SMEs must first identify their own differences, occupy a small hill, and wait until the capital matures. When it comes to technology research and development, only in this way can companies always differentiate and become Chinese brand enterprises."

Deqing Guanghui Metal Materials Shen Zong

The textile industry has a long history in China, but the color spinning technology is still in its infancy in China. Sun Wei uses positioning to turn the company's sales in the year by nearly 10 times. The ceiling of a company is the leader of the enterprise, an industry. The lead is inseparable from the guidance in the right direction. Choose a path of differentiation, and the rise of more Chinese brands and the world will be just around the corner.

New Tianyuan Color Spinning Seminar

Editor in charge: Zhou Lingling