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Liu Xiang said at the signing ceremony that the first time this contract was renewed with Shanshan was because of the basis for friendship and cooperation with Shanshan for a year; followed by the spirit and attitude of Shanshan’s constant innovation and pursuit of excellence, and its hurdling for track and field. The pursuit and attitude are exactly the same. Both Shan Shan and he himself have the common pursuit goal of constantly challenging the higher speeds across obstacles. "Thanks to Shanshan, I only wear Shanshan suits for formal occasions." This is the praise of the Asian trapeze for Shanshan.
After the Athens Olympics, Shanshan rushed to sign with Liu Xiang at the first time. Shanshan became the only endorsement brand of Liu Xiang's global apparel. Liu Xiang said "China has me and Shanshan has you" and rang through the north and south of the river. The combination of Liu Xiang and Shanshan became the classic fashion story in 2005. The ever-evolving Olympic Champion and the constantly innovating clothing brand, the perfect fit of the two, together deduce the popular theme of “young, healthy and fashionableâ€. Because there are Shanshan, Liu Xiang and even more manly charm; because there is Liu Xiang, Shanshan more brand personality, the two reflect each other, complement each other. According to Zheng Yonggang, chairman of Shanshan Group, Liu Xiang represents China's speed, Shanshan is the leading brand of China's garment industry, and Liu Xiang’s image and spirit of striving to overcome the limit, struggle harder, and focus on the core services of “Young, Healthy and Stylish†of Shanshan. The idea is very consistent. Liu Xiang is the best, and Shanshan is the best. This is the perfect combination. Liu Xiang also admitted that cooperation with Shanshan is a powerful combination.
As a representative mainstream brand of domestic apparel, Shanshan has won numerous awards: "China Top Brand", "China Famous Brand", "China Garment Brand Annual Achievement Award", "China's first apparel brand certified by environmental protection", " National product quality exemption "and so on. Shanshan regards this re-signing as a new milestone in the building of Shanshan brand culture. Liu Xiang's image of sunshine, youth, and health will further enhance the brand image of Shanshan in the coming year, complete another transcendence, and continue to extend the vitality of Shanshan on inheritance of the brand.
"China's Liu Xiang, China's Shanshan", national heroes and national brands are at the top of the world and once again attract world attention.
Shanshan Brand Renews with Olympic Champion Liu Xiang Shanghai
Shanshan Brand Renews with Olympic Champion Liu Xiang Shanghai
On January 21, 2006, Liu Shan, the 110-meter hurdler of Athens Olympics and Athens Olympic Games signed the contract again in Shanghai. Liu Xiang will continue to serve as the ambassador for Shanshan in the new year.