Shanghai Fashion Week Reclothing Bank Awe-inspiring and fun

As a new launch platform for Shanghai Fashion Week in the spring of 2018, XCOMMONS (Commerce and Color Association) utilizes commercial cooperation in different fields. Based on the brand's awareness, it focuses on the forward-looking business philosophy behind the fashion brand. Provide marketing promotion and business acceleration.

Everyone is inseparable from nature. Our access to resources from nature depends on its dynamism. However, our demand for nature far exceeds its carrying capacity. So humans began to reflect on whether they should stop receiving natural gifts. What kind of ways does Nature give us, how should we live in harmony with nature?

Another meaning of “Music” is naturally fun with the public. Zhang Na hopes that the dresser can feel the fun behind her design. She has already clearly defined three lines for the DNA of the re-appropriate clothing bank. Among them, "Zhong Basic" is a ready-to-wear line, which is based on comfort, easy care, and easy wear. It also has youth, softness, and different trends on the streets; "Ready To Wear" is a high-end garment that brings a sense of fun and enjoyment.

So in this season's work, you can see the oversized collage denim jackets and trousers that the street young people love, the slogan sweaters and dresses that show individuality, the crouching crop top with casual wide leg pants, and a The wide-legged trousers printed with large and small letter prints are both practical and pioneering. The appearance of a large number of printed elements in the latter part of the show is a re-engraving of the old classic prints that disappeared into our eyes at an early date. The combination of orange and black creates a modern, nostalgic attitude.

In order to better develop the design of clothing styles, this season Zhang Na also found a factory specializing in the production of zero-waste recycled fabrics. In addition, she also collaborated with the Lenzing Group of Olliland to use a large number of eco-friendly Tencel fabrics. This fabric has a natural and comfortable touch. It is more absorbent than cotton, softer than silk, cooler than hemp, and blended with other fabrics.

The most crucial factor is that 100% of these fabric raw materials are derived from eucalyptus. The solvents used in the production process can be recycled almost 100%. They can also be completely biodegraded after use, exactly in line with Zhang Na’s fear of nature expressed this season. heart of.

With the emergence of cutting-edge designers and independent brands, many problems are gradually exposed when everyone follows the ever-changing fashion trends and ignores the sustainability of fashion. XCOMMONS has always believed that the progress of China’s fashion ecology is inseparable from the promotion of design power, and sustainable fashion will also become the most important issue in the fashion industry. This is why we chose Rebuild Bank and Zhang Na as the co-designer brand. One, clothing as a carrier, continue to explore and improve the entire industry's understanding of sustainable fashion.

As Zhang Na said, environmental protection fashion is not anti-consumption, but anti-waste. The reinvention of fashion is the product of success. If we can design people to change the reconstructed clothing and even affect their lifestyle, it is cool and fashionable.