Li Si brand women emphasize the natural clothing, unrestrained, stylish, elegant, designers of the color requirements and selection principles: natural undistorted, youthful bright and keep the vulgar. Style of the main design ideas: emphasis on long-established, simple system, to avoid wearing cumbersome, emphasis on simple process, so that the cost reduction, which will help market and production of circulation and communication. Li Si's design goal: to lead the popularization of fashion, so that urban women in leisure and fast-paced life calmly bloom beautiful vitality and self-confidence.