Now commercial development, more and more business district in the city, entrepreneurs want to shop entrepreneurs in the choice of pavement easier to make mistakes are also more and more. Here follow 37 ° Love Women want to take a look at the open women joining the shop, the site is easy to enter what errors. Womens Short,Short Sleeve Top,Ladies Short Top,Ladies Short Sleeve Shirts Shaoxing Concord Textile Co., Ltd. , https://www.ctknit.com
Location error 1: the so-called prime location
The mentality of the location of the general manufacturers store is "feng shui treasure does not settle." They think the more downtown, the greater the traffic flow in the CBD, driving the higher consumption, open the women's clothing store in this golden land. As everyone knows, the expensive prime rent and competitive pressures are not affordable in general storefront.
Location error 2: just ask sales, regardless of the image
Densely populated, consumers, consumption of large ... Many franchisees will compete to stay in such a business district. However, this may not be able to maximize the benefits. For the operation of fashion products to join, in addition to considering the promotion of sales of stores, but also to assess its impact on the brand image. To ensure the establishment of brand image, manufacturers should choose the surrounding environment health, clean, beautiful, best to avoid with grocery stores, restaurants, machinery repair shops and other noisy places.
Location error 3: Blindly enter the saturation area
Anything too concentrated will reach saturation. It seems that a few shops have a lot of business and actually have reached the saturation point of competitive equilibrium. Suddenly added a new store, the market will exceed the saturation point, monks and more meat appeared on the scene, and some stores began to lose money, only the price war.
Location Misunderstanding 4: Industry away from the business district positioning
Each region has its own different business network layout. Which district to develop the service industry, which district to develop it industry ... ... all cities will have a long-term overall planning. Misplaced sites, against the trend and often do not get the support of macroeconomic policies and the promotion of the environment, effortless please, and finally only choose to withdraw.
Location error 5: be bewildering traffic
Women joined the site should be considered when the main factor is the traffic. But for women's franchise stores, in addition to taking into account the traffic, but also in-depth analysis of the effectiveness of passenger flow. The same shopping district within the nature of different stores, the effective rate of large differences in passenger flow. That crowded, lively place is a good business district, which is misunderstood on the district.
Location error 6: a lack of sense of borrowing
It is obviously not advisable to do business in a trend that is going to go its separate ways. That way, it will be counterproductive. Just right to take the opponent's potential, often can play a positive role in promoting sales. There are McDonald's where you will find KFC, the truth is the same, this phenomenon is very able to explain the problem.