Facing the market competition with a broader mind, exploring the road of door and window enterprises from media management

In the current era of information explosion, information as a resource, if it can be effectively integrated and optimized, sometimes it can bring more business opportunities for itself. Just like “Net Red” Dong Mingzhu, he has turned himself into a “super IP”. This self-media “private business”, which operates independently of Gree, is embellished with many elements about personal feelings and Chinese dreams. Through an open mind, calmly face the media and peers, achieve multi-win, more can reflect a broad mind and ambitious ambitions, it is also worth learning for the door and window business.

The importance of self-media marketing

For door and window business operators, selling doors and windows should learn to market themselves. A dealer who is not good at marketing or not good at packaging can hardly sell his products well. It's like being a person and doing things. Only by getting people done first can you do things better. Marketing itself is to lay the foundation for marketing products. In fact, it is to build its own company brand, its own company brand is played out, and product sales are natural.

Marketing yourself includes: First, learn to promote yourself. For example, find some opportunities to advertise for yourself free of charge. Contacting the media and interviewing reporters is a good way. Secondly, consciously shape the brand of doors and windows of its own company. Enterprises need to be branded, dealers are the same, and brands have a long-lasting nature. Finally, we must learn to use our own company brand, we must use our own brand to drive product sales, let our own company brand and product brand go hand in hand, this is the fundamental purpose.

Facing market competition with an open mind

For a long time in the past, some door and window companies did not like to "get out of the position", but also believe in the survival rules of Mingzhe's protection and keeping a low profile. Unwilling to share his own successful experience, naturally has his reasons. This can only explain two points. First, it is not good enough to do it yourself. There is nothing to say; or it can’t be said, this is a lack of self-marketing. Secondly, it is a kind of protection from oneself. Others learn their own "trick" and evade sharing. It was not until Haier Zhang Ruimin picked up the sledgehammer and smashed the refrigerator, and became famous in the world. When he became an alternative subversive, he did not break the ground and had a distinct personality charm. It seemed to be more conducive to mastering the power of changing the world. In today's highly homogenized marketing methods, there is nothing left, and it can be hidden from the outside world. The future market competition is the end, not only the competition of details, the competition of services, but also the competition of media marketing. As a door and window business operator, how to use a broader mind to carry out independent and mature self-media marketing is particularly important in the market competition.

There is no doubt that Net Red and Super IP are one of the most promising cusps and one of the most important economic productivity of this era. Their superior appeal and communication power can often be successfully transformed into brand power and liquidity. Therefore, the door-to-door business of the door and window enterprises will also become a key point in brand marketing.
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