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Bosideng won the gold medal in Jiangsu's first industrial design product
On December 9, "The Third Jiangsu Industrial Design Week" co-sponsored by Jiangsu Economic Commission and Jiangsu Industrial Design Association was grandly opened in Nanjing. The "First Industrial Design Product of Jiangsu Province" was announced simultaneously. Bosideng new lightweight down jacket - "Autumn Down" series of innovative products to meet and create consumer demand, leading the industry expansion and consumption upgrade, won the "2016 Jiangsu Industrial Design Gold Award." Bosideng based on market and consumer demand information feedback, as early as 2009 began to design and develop the fall apparel products can be worn in autumn, and in 2010 launched the "autumn feather" concept. Bosideng "Autumn Feather Down" took the lead in breaking the stereotype of consumers who are bulky and cumbersome in traditional down jackets. By innovative design such as waistline shape, button-type placket, 20D trendy fabric and three-layer high density locktress, it highlights a consistently excellent quality and lightness Luxury fashion design concept, "ultra-thin, hyun color, easy to mix, carry," the difference is even more widely acclaimed experience. "Autumn Down" products greatly extended the down jacket sales cycle, so that down jacket in September and October can also wear out a new fashion. Lightweight design also reduces the material consumption and price of a single product, energy-saving emission reduction effect and market acceptance. Bosideng continue to give the product added value of science and technology, and in the color version of a comprehensive upgrade to show the versatility and fashion in the down product world, "Autumn Down" series of products has won the "China Textile Industry Federation Contribution to product development Award "" The first China Light Industry Award for outstanding design. " In 2016, the fashion movement series introduces the smart wearable technology into the field of down jacket. It presents the fashion movementism of "smart and lightweight, smart heating and water storage, smart waterproof and decontamination", and the new definition of "differentiated consumer" Experience, leading the thin section down jacket market space expansion and industrial development. It is understood that the "Jiangsu Industrial Design Product Award" is in the successful industrialization and access to domestic and international market recognition of industrial design products were selected, the award-winning products are widely welcomed by consumers at home and abroad, enhance product added value and brand Reputation, highlights the characteristics of Jiangsu industrial design and manufacturing industry docking, advocated the design of industrialization, industrial design.