Analysis of the status quo and development trend of China's special protective clothing market

At the 2017 Special Protective Clothing Summit Forum, the Secretary General of the China Textile Business Association Safety and Health Protective Products Committee introduced the market status and development trend of China's special protective clothing.

First, let me introduce the relevant situation of the Safety and Health Protective Products Committee of the China Textile Business Association. The China Textile Business Association Safety and Health Protection Products Committee is a national social organization approved by the Ministry of Civil Affairs. As a national safety and health protection products industry association, it is working hard to bring industry coordination, industrial development, self-discipline management, commodity exchange, market research, Communicate the bridge and link between the company and the government. At present, it has more than 1,000 member enterprises all over the country, and holds the largest China Labor Protection Products Fair every year. The expert committee is organized to organize corporate standards and product appraisal. Conduct industry surveys, release market development trend reports on security products such as helmets, safety shoes, protective overalls, protective gloves and smoking protection products, organize an entrepreneurial salon event every year, discuss important issues in the exchange industry, and organize overseas study tours. Visit the internationally renowned security exhibition. We hold industry summit forums from time to time. We have held a summit forum on the development of protective gloves, safety shoes and sucking protective products. Through the forum activities, the industrial chain of products will be established to promote the orderly and healthy development of China's labor protection products. The work of the association has received support and assistance from member companies and various parties. I hope that with everyone's support and concern, we will work hard to make the association work better and serve the industry better.

According to the survey of the association and the understanding of the special protective clothing market, we will introduce the current situation and development trend of China's special protective clothing market to today's forum.

First, the basic situation of China's special protective clothing market.

Labor protective clothing refers to clothing that protects the wearer from harmful materials, hazardous elements, dangerous events and dangerous processes in the living or workplace.

Protective clothing is divided into two categories: general protective clothing and special protective clothing according to its use and protective performance.

Ordinary protective clothing refers to clothing that can prevent the use of general minor injuries and dirt or reflect the corporate image. In China, it is customary to call work clothes or business wear (sign clothing).

Special protective clothing refers to clothing used to protect workplaces, products or environments from human pollution and harm, and clothing that protects workers from injury or harm and has certain protective functions. According to the protective function, special protective clothing can be divided into: 1, flame retardant clothing; 2, acid and alkali chemical protective clothing; 3, anti-static clothing; 4, welding protective clothing; 5, oil-proof clothing; 6, waterproof clothing; 7, protective clothing for live work; 8, X-ray protective clothing; 9, microwave radiation protective clothing; 10, forest fire service; and so on.

Protective clothing is one of the most widely used and most used protective articles in all types of protective equipment. There is a wide range of markets both internationally and domestically. According to relevant statistical data, in the total demand for labor protection products in China, the demand for protective clothing accounts for about 25% of the total. The data shows that protective clothing has a wide range of needs in China.

According to the data, the total number of employees in China is about 250 million, and the annual demand for various types of protective clothing is about 180 million sets per year. Calculated according to the average unit price of 80 yuan per set, the total amount is about 15 billion yuan. The annual demand for special protective clothing accounts for about 35% of all protective clothing, which is about 63 million sets. Among them, anti-static consumption is the largest, accounting for about 40% of the annual demand for special protective clothing, about 25 million sets; followed by acid-base chemical protective clothing, the annual demand for the total demand for special protective clothing 35 About 2%, about 22 million sets; the annual demand for flame-retardant clothing is about 20% of the total demand for special protective clothing, about 13 million sets; the amount of anti-static wool knitwear is less, the annual demand is about It is about 500,000 sets.

China is a market with a large demand for special protective clothing, and it is also a country with a large number of special protective clothing. According to incomplete statistics, China has obtained the national industrial product production license, and can produce nearly 200 enterprises that manufacture flame retardant clothing, acid and alkali chemical protective clothing, antistatic clothing and antistatic wool knitwear, which are distributed throughout the country. Provinces, municipalities and autonomous regions. The production of special protective clothing can basically meet the needs of the domestic special protective clothing market.

China's protective clothing market, along with the development of China's market economy and policy guidelines for opening up to the outside world, especially in the late 1990s, a group of well-known enterprises in the field of foreign security protection represented by DuPont Company of the United States entered China. It has brought special fiber materials such as Nomex NOMEX and Kevlar KEVLAR to promote and enhance the development of China's special protective clothing market. With the large-scale application of the polysulfonamide fiber developed and produced in China, the market variety and quality of special protective clothing have been further enriched and improved. The promotion and use of new materials and new fibers has gradually narrowed the gap between China's special protective clothing and international protective clothing. Special protective clothing made of domestic fiber has been applied in China's aerospace and other fields, and has been evaluated for good use. These examples fully prove that China's special protective clothing market has developed rapidly after undergoing various trainings. .

In 1988, China began to formulate mandatory national standards for special protective clothing. In 1988 and 1989, it developed GB8965-88 "flame-retardant protective clothing", GB12012-89 "acid-proof overalls", GB12014-89 "anti-static overalls" . After several revisions, China has established a series of special protective clothing standards, specifically: GB8965.1-2009 "protective clothing flame retardant protection part 1: flame retardant clothing", GB8965.2-2009 "protective clothing flame retardant protection part 2 : Welding clothing, GB12014-2009 "anti-static clothing", GB/T23464-2009 "protective clothing anti-static wool knitwear", GB? 24540-2009 "protective clothing acid and alkali chemical protective clothing" and so on. These standards cover as quality testing methods and specific quality standard special protective clothing requirements, promoting the quality of Chinese special protective clothing to enhance, strengthen market supervision and special protective clothing, and realize standards and international standards of Chinese special protective clothing is so important significance.

China's protective clothing, especially the special protective clothing industry, is a developing sunrise industry. With the continuous development of China's market economy, the country's increasing emphasis on safety production and environmental protection, the improvement of people's cultural quality and the enhancement of safety awareness, the demand for various special protective clothing will become larger and larger, for special protective clothing. The requirements for variety, quality, style and color will be higher and higher. This also provides opportunities for the development of special protective clothing industry.

Second, the market environment of special protective clothing and the problems affecting development.

We believe that China's special protective clothing is still in the market development period. We should be soberly aware that China's special protective clothing industry is still a weak industry in China, especially in the research of the material of special protective clothing. Although there are a large number of domestic protective clothing manufacturers, they are still dominated by small and medium-sized enterprises. Most of them have small production scale and brand influence is not strong. Although the production volume of the products is quite large, most of the products have a single function and scientific and technological content. Not high, the homogenization is serious, and there is still a big gap compared with international brands. The current market environment and development affecting special protective clothing have the following problems.

1. The national economic adjustment has a significant impact on industrial development.

In recent years, affected by the adjustment of China's economic development model, some industrial enterprises such as steel, shipbuilding, manufacturing and export processing enterprises, due to the market downturn and emerge cuts, operating losses, staff cuts, drop in the number of labor and other cases, a direct result of The downstream demand for protective clothing has shrunk, which has restricted the development of China's special protective clothing industry to a certain extent.

2. Lack of large-scale leading enterprises in manufacturing, low concentration in the industry

In China, there are more enterprises that can produce general labor insurance garments, and fewer enterprises that can produce special protective clothing; there are more production enterprises with family workshops, fewer leading enterprises with larger production scales; special production and processing special protection There are many companies that serve, and there are fewer companies with R&D and innovation capabilities. Due to the small scale of production and the lack of large-scale leading enterprises, the concentration of special protective clothing industry is low.

3. Lack of technological development capability, resulting in product homogenization

Many special protective clothing manufacturers in the market competition, with low prices as a means of competition, so that the company's operating profit is reduced, can not develop new products , so that enterprises fall into product homogenization, cost transparency, price marketization Price disordered competition. This disorderly competition affects both the normal development of the special protective clothing market and the normal business activities of some enterprises.

4. The rise of various costs forces enterprises to transfer production bases

In recent years, with the increase of labor costs and the improvement of production environment requirements, many special protective clothing manufacturers have shifted their production bases from coastal cities to inland cities, and some enterprises have moved from cities to rural areas. Many special protective clothing manufacturers lacked skilled workers and affected the normal production of enterprises. They had to adopt production forms such as outward processing. As a result, the supervision of garment processing procedures was lacking, the quality of products could not be guaranteed, and the quality of special protective clothing could not be improved. development of.

5, product technology content is low, product research and development capabilities are weak

Most Chinese special protective clothing, the company production and processing of raw materials because of its special protective clothing is outsourcing purchase, thus its protective properties provided only in accordance with the detected data on enterprise textile fabrics. Some companies' technological innovations or patent applications are only utility models, not the research and development of fabric functionality.

6, domestic brands and imported brands in terms of product quality and protective properties as well as the more obvious gap

Internationally renowned security protection products companies entering the Chinese market, such as DuPont, Lakeland, and other foreign companies, have developed special protective clothing to pay more attention to the development of protective functions. Some protective clothing is not only light, it is breathable and soft, it can be dust-proof, anti-corrosion, anti-liquid penetration, and can also prevent radiation, so it has a wide application range. In recent years, domestic special protective clothing has made progress in the development of protective functions and design of clothing styles, but the gap is still very obvious. In particular, it is necessary to speed up the development of protective functions of special protective clothing fabrics and narrow the industrial gap between developed countries and developed countries. . At the same time, we also hope to continuously improve and improve the national standards for special protective clothing, and through the revision of standards, thereby improving the overall level of domestic special protective clothing.

Third, the market development trend of special protective clothing

With the continuous development of China's economy, the party and the government's increasing emphasis on safety production and environmental protection, as well as the laborer's awareness of occupational safety and self-protection, will increase the demand for safety protection products. The quality, style, protective performance and comfort requirements of the products are getting higher and higher. At the same time, with the gradual recovery of the world economy, China's foreign trade has gradually improved, which has provided a good development opportunity for China's labor protection products industry. Therefore, China's labor protection products industry is a sunrise industry with good development prospects. During China's “ 13th Five-Year Plan” economic development planning, there will be a relatively fast development opportunity. Special protective clothing, like other protective equipment, will grow at a rate of 10 to 15% per year. This is a fairly large market that requires companies and industries to foster development. We must not only become a major producer of special protective clothing, but also become a strong producer of special protective clothing. Not only must China be made , but China needs to be created. I hope that under the support of all aspects, China's special protective clothing industry and market can develop from the following aspects:

1. The special protective clothing market will gradually recover with the development of China's domestic economy.

With the domestic economic trends, the number of employment is growing, the number of market demand will have a faster growth, especially in special protective clothing major consumer groups chemical industry, IT industry and other growth continues at a steady, steel, shipbuilding, machinery manufacturing Other industries are gradually coming out of the trough, which will provide a good development prospect for the development of special protective clothing. It is generally predicted that special protective clothing will grow at a rate of 10 to 15% per year, and some enterprises are expected to increase by more than 20%.

2. The industrial development direction of special protective clothing must continuously improve the industrial concentration

It is necessary to develop into large-scale production through strong alliances and win-win cooperation, and gradually form regional leading enterprises with production scales of special protective clothing production and management, thereby improving enterprise technology research and development innovation capability, market competitiveness, and strengthening enterprises. Brand awareness, forming a marketing network.

3. Establishing an industrial technology alliance is the best form to accelerate the development of special protective clothing industry.

Through the establishment of special protective clothing industry technology alliance, through the cooperation with the professional team of colleges and universities to form a technical alliance of production, study and research, to promote the production of new technology, new product information exchange for fabric manufacturers, garment processing enterprises and marketing enterprises of special protective clothing. The promotion of new varieties and market promotion has been further enhanced to further enhance the technical content of domestic special protective clothing, so as to achieve the goal of joint development of research and development, production and sales.

4. Special protective clothing with high technology content will continue to lead the protective clothing market

U.S. DuPont, Lakeland and other international cross-major protective clothing and protective fibers, such as NOMEX flame-retardant fabrics, PROTERA arc-proof fabrics, flame retardant, heat-insulating or anti-melting metal splash protection reports, etc. It is used by the market. Protective clothing made of functional fibers will become the mainstream of development because it will not affect the protective performance after repeated cleaning. After finishing treatment made of special protective clothing, we will continue to be welcomed by the market

5. The marketing of special protective clothing will continue the mode of coexistence of direct sales and agents.

The marketing model of special protective clothing will continue to continue the direct sales of end users and sales through commercial distribution channels. However, the share of sales channels through commercial circulation will increase. Special protective clothing manufacturers should constantly adjust the marketing model according to the changes of market consumer groups in the marketing process, but this adjustment should maintain normal market competition order and not harm the interests of other enterprises and users.

6. Strengthening cooperation with international brands is a win-win cooperation for enhancing Chinese national brands and quality.

As the international economy recovers, the export volume of protective clothing produced in China will increase as the economy recovers. Through cooperation with international brands, whether it is to purchase its advanced fabrics or to process garments, it will enhance the company's quality management, marketing, user guidance and other aspects to achieve further development.

7. Actively participate in the national standard system (revision) of special protective clothing

Special protective clothing enterprises should constantly put forward new inspection and testing requirements based on the implementation of existing national standards, combined with international standards, continuously improve and supplement the existing standards, and propose recommendations for special protective clothing that has not been listed. Group standards are developed in accordance with national standardization reform programs.

8. Strengthen the market supervision of special protective clothing, and ban and combat the entry of unlicensed products into the market.

Special protective clothing production and operation enterprises should fully use legal weapons and report illegal sales of unlicensed enterprise products to the competent government departments. Industry associations will, through various forms, report to the government authorities to create an orderly special protective clothing market for the enterprise.