A/W2018 Shenzhen Fashion Week: MAO MART homme: Shan Yin

Works by MAO MART homme

Like ancient poetry, ancient paintings,

In short, revealing the ancient style.

Cutting landscapes with needlework

Ink dyeing clothing.

Fashion profile

Brand Name: MAO MART homme

Established: 2015

Tonality Overview: MAO MART homme's unique line profile, so that clothing has a landscape of mountains and lakes, it feels like being in between mountains and plains, static watching all things, the designer is looking for order in this disorder, With the richness of the fabric, we can say that the landscape has never been spoken.

MAO was born from a simple idea: to be an unassuming but powerful brand. Thus, pure and raw, dispelled the external vanity, faded the noisy color, rethinked in the blank, what a dress should look like. MAO seeks answers in the mountains and uses the “empty mountains” and “Horn” series to show us the clarity of the symbiosis between mountains and rivers and the success of the water. The smoothness of the mountains and rivers and the smoothness of the water flow are reproduced in the form of fabrics. MAO is indulged in wrinkles, enjoying flatness, fascinated by the position of each button, repeatedly chewing the length of the hem, pondering the direction of a line, listening to the sound of cloth folded. In this way, the appearance of MAO is now, and the dew is clearly visible after washing.

MAO MART homme brand founder and design director Maunen

Q&A conversation

SZFW: The theme of Shenzhen Fashion Week this season is “Art and Life”. As a designer of art colleges, we will interpret the relationship between the two.

Mao Nian: For MAO, art is the control of rhythm and lines, and it is also a gesture that is unfamiliar with the world. It is the refinement and ideal of life.

SZFW: What is the theme of this series?

Mao Nen: Continuation of the previous theme is still "mountain tone."

SZFW: How to find the source of inspiration at the beginning of the design? What role does art or life play in it?

Mao Nen: We do not have a clear start and end point for each season. We draw inspiration from time to time. Some inspirations flash through, and some inspirations are left behind and they are put into the clothes. Sometimes we do it very quickly and sometimes we do it slowly. Tourism, exhibitions, and observations of everything passing through life are constantly enriching our designs.

SZFW: MAO MART homme seems to have been working together with artists to shoot fashion movies and also have an exclusive interview with these artists. What motivates brands to do this?

Mao Nian: Our initial customer base was an artist group. Therefore, we communicated with some artists and hoped to understand more about the thinking and preferences of this group of people. We also wanted to see more of their works.

Floating world beings, flashy people, A/W2018 Shenzhen Fashion Week, let MAO take you down and listen to the sound of the mountain.

Show information

2018.03.19 14:00 A show field

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