A/W2018 Shenzhen Fashion Week 丨 HUAJIASTUDIO X DICTION: Define the future with imagination

Sports style has become the main trend of the fashion circle in the past two years. How to make the "sportswear" more wearable, and more unique style has become the subject of continuous discussion HUAJIASTUDIO. Of course, in addition to keeping the sport alive, HUAJIASTUDIO is also actively involved in cross-border cooperation in various fields, and has conducted more experimental explorations around fashion.

Fashion profile

Brand Name: HUAJIASTUDIO

Established: 2014

Tonality Overview: The design style is unique with the “TeChic” sense of elegant technology, combined with multiple elements such as sports, retro, and future, combined with new techniques. It is dedicated to exploring the unlimited possibilities of colors, materials, and comfort. With the brand concept of "FFF" (Fresh, Fun, Forward), we are creating curious, elegant and dynamic individual self for new women who are full of curiosity.

Looking through the past Lookbook of HUAJIASTUDIO, you will find it difficult to categorize it into a certain style. Each series is like a subversive milestone. Only the elements of “sports, retro, and future” are always present. Designer Hua Jia himself said that this style is called "TeChic". The future is created by pure, large-area patches and smooth fabrics. Multi-pockets, hoodies, and drawstrings highlight the sporty functionality of the garments. The fantastic collision not only dispels the stereotype of “sporty style”, but also The wearer is immersed in a comfortable self-expression experience. The side-effect is nothing but adrenaline rush. He wants to run and wants to go to the future.

HUAJIASTUDIO Brand Designer Hua Jia

Q&A conversation

SZFW: The theme of Shenzhen Fashion Week this season is “Art and Life”. How do you look at the relationship between fashion, art and life when designing and creating?

Hua Jia: Influencing each other and empowering each other. My design inspiration comes from the artist's work. Of course, the details of life also gave me a lot of inspiration.

SZFW: What is the theme of this fashion release?

Hua Jia: Bling Bling Sport.

SZFW: "Sport" seems to have been the subject of HUAJIASTUDIO?

Hua Jia: Yes, the sense of sport has always been our emphasis. However, the spiritual core of our brand is “TeChic”, which allows organic integration of sports, technology and fashion. For example, the 2017 Spring/Summer series begins with the collision of urban life and street art. It photographs fashion movies in urban streets and follows HUAJIASTUDIO to explore and discover every corner of the city. This kind of unscrupulous walking requires endorsement of sports feelings. Loose and comfortable silhouettes and waterproof materials are all ways to achieve this.

SZFW: What message do you want to pass to everyone in this fashion week show?

Hua Jia: I hope to make HUAJIASTUDIO's fashion sports style a concentrated essence. Explore new possibilities for sporting through new series.

It is not hard to imagine the crowds gathered by HUAJIASTUDIO. They are young, arrogant and personal. Don't know whether they will meet them at A/W2018 Shenzhen Fashion Week? Come and work with HUAJIASTUDIO.

Show information

2018.03.14 11:45 C show field

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