Which brand do you think is a “Made in China†brand and an “Italian/French/Spanish Made†brand, which one can sell better? Twenty years ago, "MADE IN CHINA" was just a string of English letters on cheap T-shirts and jeans washing, which represented the low cost and shoddy of labor-intensive industries; 20 years later, KING PING's designer and brand manager Wang Ping tried to completely subvert this concept and challenge the world. In the autumn and winter of 2019, Shenzhen Fashion Week, Wang Ping brought the creation beyond the world level, breaking the shackles of the real world, highlighting the variability of clothing on the basis of high artistic aesthetics, and letting the clothing evolve from the traditional basic functions. Interesting interactivity without giving up on wearability and comfort. After the end of Fashion Week, the Fashion Week correspondent and Wang Ping launched an in-depth discussion on fashion and art. Fashion Week correspondent Ada=A KING PING brand designer and manager Wang Ping = P A: What is the theme of this catwalk? What kind of brand concept do you want to convey? P: The theme of this time is "thought". Human thoughts are not bound by time and space, and there is no boundary. Originally, I wanted to be "unbounded", but in the end I felt that it was not deep enough. Because thought itself is unbounded, but it is more like unbounded. Using thought to explain our work is not subject to any style. We dare to boldly realize our own ideas. It is the imagination of human beings that supports the development of art. A: What are the main highlights of this catwalk show? What is the difference with previous works? P: The highlights of this time are mainly these aspects. One is that we are completely free to design this time, without any constraints. However, these garments have not lost the basic functions of clothing, and the wearability is still very strong. We are not interested in avoiding the requirements of traditional clothing, but will interpret the relationship between clothes, shoes and accessories from another angle. In this show, we can see that our clothes can also be shoes, shoes can also be bags, bags can be worn on the body. It completely breaks the clear boundaries and concepts of the clothing category, and can turn waste into treasure anytime, anywhere. Another highlight is that we use very artistic aesthetics and means to interpret the design. Even a dress has N different ways of wearing, so that the clothing is not only a dress to wear, but also a very fun thing. Fun fashion, play art. A: What do you want to explain and share about the details of this show? P: This work is divided into three series. In the first "wormhole" series, we hand-woven a lot of holes on the Sweater, each of which can be freely passed through, with different decorations to have a variety of different effects; the second series is "construction" "This deconstructionism in the philosophy of the West, which separates and reorganizes a deconstruction, becomes a new structure." Therefore, we use a lot of rope structure to interpret the clothing, each one is unique and free to change; the third series comes from Laozi's Tao Te Ching, "Dao Shengyi, Yishengji, Ershengsan, Sansheng" "All things", this "one" is the beginning of all things, is the starting point. We use a piece of leather to fold and sew, without the splicing of other materials, in order to reflect the human's first dress and the first pair of shoes. A piece of animal skin, this is the beginning of all clothing. A: How long have you been preparing for this catwalk? Are you satisfied with the final effect? Any regrets? P: We have probably prepared for a year. Because all of our clothing accessories are 100% handmade, it is very time consuming, and the production difficulty and cost are very high. But I am a person who insists on hand-made, likes to subvert traditional ideas and ideas, so this preparation time is very long. As for the effect is not satisfied, but because the effect of the whole show is not too much tangled. I feel that I still have a lot of room for improvement and I am never satisfied with myself. A: What kind of power has kept you for more than 20 years? P: No matter how you go in the first place, how to turn away from your own thoughts, but in the end I will follow my inner direction. When we get rid of financial constraints, I will increasingly want to do what I like to do. Fashion, art, philosophy, I have integrated them for more than 20 years. I feel very relaxed and happy when I go to work every day. A: Has your brand been doing this for so long? Where do you think the biggest gains and changes are? P: I have been in business for more than 20 years. We are the first person to apply the original design of footwear to the domestic independent designer brand. When we made this brand, this kind of subversive and strong, and the special design is the most advanced in the domestic market. At the beginning, some people were very doubtful, they would feel incredible. The first one is that your design aesthetic is not good enough. The second one is that the original cost is very high. Most people can't do it. There is no such ability. Third, to do such a high-end brand, from a commercial point of view, the success rate is extremely low. But as we walked all the way, we felt that although we experienced a lot of setbacks, the overall result was good, and I was very satisfied with the current state. A: What do you think is the biggest difficulty in making a brand? What have you not solved yet? P: From a business perspective, we have come to a relatively good state of development, and the difficulties are constantly being overcome. On the way forward, we will be more and more brave. A: What is the size of the current team? What is the income? P: The current team size is medium, and the funds are also a benign return. A: What do you think is the biggest difference between your brand and other brands? What prompted consumers to pay for your design? P: The biggest difference between us and other brands is that we only say shoes. We don’t have many competitors at home or even in the world. We are the first to do this, and we just want to think of me. The things to be expressed are output to the audience, and they are single-minded to do their own design. I think my consumer is my confidant. Rather than saying that guests choose us, it is better to say that we are looking for like-minded partners. People who know us will naturally pay for it. A: What do you think is the difference between the “artisan†and the “designer†in the footwear industry? P: I think it should be divided into the following points. First of all, the craftsman is to have an ingenuity, the ingenuity is never satisfied, and strive to present better works to everyone. It is a standard perfectionist, and some designers are often not necessarily so picky. The second difference is that the craftsman will personally work on every detail, and the designer will not necessarily manage so much. Finally, on the technical level, the craftsman has a masterful skill, and the designer does not necessarily master all the techniques. A: What if you are satisfied with a piece of work but you can't sell it? P: There are very few such situations. Because our works have always been more advanced, if this year's sales are not good, I will replay in the company's exhibition hall. In the second year, the third year will naturally sell well, because people's aesthetics are always improving, so far. A piece of work is unsalable. It’s amazing, but it’s really happening to us. The works we insist on do not distort ourselves to cater to the market. We have never catered to consumers. Designers should do more to lead. Guide consumers to choose better works, but also meet the various needs of consumers. The user experience is so good that I don't even worry about selling or selling it. If you can't sell it, it's because the design is not good enough, I will try my best to reflect. A: Will you care if others say that your design is not good, can't understand or is too exaggerated? P: I will care about other people's opinions, but I will not change my design because of other people's opinions. I will selectively absorb these opinions and make my work better. Moreover, our works are not sold to the general public. The better the works, the more people can enjoy them. After all, the price is there. This is the law of the market. I understand it. Therefore, those who really do not understand how to control can not be different. A: Do you know that many brands are doing a lot of money? Then why insist on doing high? P: I know the so-called high-difficult profit. In fact, I think the key factor is whether you have a good solution to the needs of real customers. It is people-oriented. Many brands are doing “pseudo-high-definition†under the banner of Gaoding, and we are really able to meet the needs of customers, and even better than their needs. A: After more than 20 years of development, what do you think is the most successful place for your development model? What do you want to say to the emerging original designers? P: One is a work. No matter how wonderful your work is, you really solve the consumer's needs. It is too important to make people-oriented. The second is how to find your own consumers correctly. This is also very important. If the method is not correct and the channel is not correct, it is easy to break the capital chain before the consumer has been found. Therefore, independent designer brands should insist on their own ideas while trying to make themselves survive well. Only have a chance to survive. A: As a judge of many domestic and international design competitions, what kind of designers do you think China needs now? P: I think China's original design is actually a piece of clothing. In fact, the original ability of the clothing has been relatively strong, and the speed of connecting with the international is also very fast. However, the design of footwear is clearly unable to keep up with the rhythm for a variety of reasons. Therefore, more designers are needed to pay attention to and try out the blank areas of shoes, bags and so on. I tend to be creative and aesthetically savvy. I think creativity can promote the development of this industry. Aesthetics should be considered before creativity. If the work is not beautiful, then there is a problem in the direction of departure. Aesthetics is the direction of all design works. A: If you can give some advice to some designers who want to start an original brand, what would you say? P: I will ask a question first. Are you ready? You have to understand the whole industry situation and the big environment, otherwise I will feel too anxious if I start directly. The advice for young designers is to start some experience and start again, so the chances of success may be much higher. There is also the need to figure out whether you are suitable for the team or for the role of the leader. The choice is greater than the effort. When your choices are wrong, then the next step may be more difficult. A: What do you think is your greatest strength? P: A modest, constantly practicing mind. A: What is the fashion in your understanding? P: Fashion, popular point of view is the advocacy of a certain period of time, the release of authority, the pursuit of the media and the influx of people, the designer's efforts, and an aesthetic view under the common influence. From a macro perspective, it is a beautiful classic that is constantly innovating. Why is the word "classic" added to the back, because the real fashion can stand the test of time, no matter the past 30 years or 50 years, when you look back, it has its value and taste. If it is not classic enough, it will become a cloud. When our own brand sells prices close to those of foreign brands, many people silently express their doubts. Is the real Chinese brand so bad? Can't you match the so-called "high price"? Of course not. From KING PING, I believe you can already see the answer. Although I don't know what kind of challenges Chinese original designers have to bear, it is certain that the Chinese people's own aesthetics and personality will one day be valued by everyone. By then, there will be more outstanding original designers like Wang Ping, which will promote a new design revolution. Polo Shirt,Custom Men'S Polo-Shirt,Long Sleeve Polo Shirt,100% Cotton Polo-Shirt SHAOXING OCEAN CO., LTD , https://www.sxgarments.com
