2018 Spring and Summer Women's Color Purchase Guide - Lilac Purple & Navy Blue

Leading Word: Affected by forward-looking trends, the lilac color under the theme of acid color will also appear as the main color in the spring and summer of 2018, and will be frequently seen in tops and dresses. After the success of pink in the commercial market, lilac purple seems to have naturally become the evolution and continuation of these fashion colors, bringing a familiar and fresh sense, momentum or throughout the season.

Affected by the forward-looking trend, the purple color under the theme of acid color will also appear as the main color in the spring and summer of 2018, and will be frequently seen in tops and dresses. After the success of pink in the commercial market, lilac purple seems to have naturally become the evolution and continuation of these fashion colors, bringing a familiar and fresh sense, momentum or throughout the season. Deep and rich navy blue can also be seen in various products. It is even brighter on glossy fabrics such as silk and velvet. So it is commonly used in evening wear design. With the continuation and deepening of single product in the mix and match style, navy blue is also more and more. For casual wear and day wear series.

COLOR | Lilac Violet

Similar to the light gray-green, lilac purple has been detached from the sweet pastel shades of previous seasons, blending with the mature and modern atmosphere of light gray tone, becoming a new color suitable for various markets. Applications include pure tones, splicing of the same tone, and contrasting colors such as red, yellow-green, and the like. Suitable for all kinds of fabrics, including opaque silk, sporty fleece and lace.

COLOR | Navy Blue

The rich navy blue is the key to the season's core color and stylish color, similar to the black, is a perfect color matching dark background floral pattern. Blue is still the key color in the retail market, accounting for 19.8% of new clothing in the UK in the first quarter of this year, which is an increase compared to 19.5% in 2016 and about 16.5% in the US market.