2018 China International Textile Fabrics and Accessories (Spring and Summer) Expo refreshed development concept

As an annual international textile industry event, China International Textile Fabrics and Accessories (Spring and Summer) Expo (hereinafter referred to as intertextile spring and summer accessories exhibition) is not only the function of enterprise display and trade docking, but also an excellent textile enterprise at home and abroad. An exchange event is a good platform for the upstream and downstream of the industry chain to achieve accurate information and appeals. It is a booster for the innovation chain and synergy development of the entire industry chain.

On March 14-16, the 2018 intertextile spring and summer accessories exhibition will be held in Shanghai as scheduled. The National Convention and Exhibition Center (Shanghai) has a total of 7 exhibition halls with an exhibition area of ​​over 187,000 square meters. Faced with the rapid changes in the market structure, the adjustment of business models, and the changes in people's lifestyles, more than 3,000 industry-leading surface and accessory suppliers from about 25 countries and regions will bring the latest products to participate in the exhibition. The exhibition area will be displayed, and through the series of experience zones, seminars, conferences and other concurrent activities, the new look of “changing with change” will be displayed in all directions.

Consumer demand is changing, the concept remains unchanged

With the increasing pursuit of personalization of clothing, the popularity and unity of the mass production of apparel fabrics has become a problem that fashion designers have to solve. In the field of clothing, fabrics are the first of the three elements of clothing, and play an important role in the style of fashion design. In order to express the concept of the work and enhance the value of the work, the designer often seeks breakthroughs in the innovative design of the fabric.

Beijing Orient E-Commerce Co., Ltd.'s brand "Mustard Original" is mainly aimed at urban youths aged 25-45, creating a style of fun and style, and an old friend of intertextile spring and summer accessories. Xu Xiaoyan, general manager of Mustard Original Brand, said: “We will look at the annual intertextile spring and summer accessories exhibition. The selection of fabrics is based on three basic principles: one is to suit our layout and design; the other is to be able to print. The third principle is that the quality is reliable, and the problems of color drop, fluffing and hooking cannot occur."

Xu Xiaoyan said that with the increasing number of designer brands and original brands in the market, the demand for fabrics has become more personalized and stylized. “The designer brand itself is relatively small and the purchase volume is small. When we choose the partner, we can adapt and provide individualized demand. The purchase volume is more flexible, which is more suitable for our brand.”

After 90 years, Huihui often visited the intertextile spring and summer accessories exhibition since the university. After graduation, she worked on design planning in an independent designer brand. In her view, Japanese fabrics are relatively stable, durable, and refined, but generally based on comparison; Korean color patterns are relatively new, but the quality of large goods is still to be considered; European materials have the highest quality, but the delivery period is too long for China. "In fact, there are many large company factories in China, and the strength is very strong, but most of the new products are still modeled on foreign new products, so the timeliness and quality stability will be different." Huihui said that the intertextile spring and summer noodles The exhibition of the accessories exhibition, the exhibition area of ​​the accessories, and the theme exhibition area of ​​the international pavilion are more impressive. When she chooses the fabric, she has the selling point and operability for the new special materials, as well as the stability and price of the products. It is one of the criteria for consideration.

Market rules are changing, standards are unchanged

Li Ying, designer of Beijing High Color Garment Co., Ltd. stressed that the stability and cost performance of the product is the key point. "The old saying about 'buy the unsold one' is a past tense in the apparel industry. Our customers are familiar with the composition of the fabric and the relative raw material prices, so it is not acceptable for the price that is too outrageous." She said that she visits intertextile spring and summer accessories exhibition almost every year, especially in the functional/sports fabric area and underwear/swimwear area. She is very interested in new fabrics such as smart, 3D and functional fabrics, but because of Mass production will occur for a long period of time, so sometimes these excellent surface accessories products cannot be realized in the product.

Shanghai Zhongli Fashion Co., Ltd.'s Chinese-style luxury brand Huamu deeply adopts the combination of Chinese and Western design concepts, and integrates non-legacy elements into modern fashion, making Oriental clothing more suitable for daily wear. “The competitive advantage of domestic producers like silk and pure wool products is very obvious, but if there are more design requirements in terms of fabric style, the development capabilities of enterprises in these regions of Italy and Europe will be stronger. Changes in the environment, these suppliers who were unwilling to take orders in the past, now develop more customized fabrics for small batches than before.” Purvey Manager Wei Wei said, “We use more Japanese fabrics. European fabrics, as well as a small number of Korean fabrics. Design-oriented clothing companies need to coordinate the design team's development when purchasing fabrics. For example, this season's gorgeous, or simple, will have different emphasis. And the trend. Intertextile spring and summer accessories exhibition as a professional exhibition scale is relatively large, more authoritative, is also an important channel for us to purchase fabrics."

Wei Wei also said that every time you go to the intertextile spring and summer accessories exhibition, there will be new gains for the brand. “We will meet new suppliers at the exhibition and will also establish new cooperation. The order quantity is not too big. If the fabric manufacturer's products are very trendy, there are some design points, and there is a certain spot. I like it very much, or have the ability to develop and can develop in small batches. We Wei Wei said that this year's intertextile spring and summer accessories exhibition site, he will focus on the fashion women's fabric area, dress fabric area.

Product development is changing, service is unchanged

After years of accumulation and development, the level of the exhibition has been continuously improved, the business value has become increasingly diversified, and the attraction to exhibitors and professional buyers has become more and more important. In particular, the continuous participation of some companies over the years has played a very good role in driving and leading.

Nantong Yueye Textile Co., Ltd. is a comprehensive production enterprise that mainly produces and exports medium and high-grade yarn-dyed fabrics, integrating production, trade and processing. Company sales manager Yan Yue said frankly that although he participates in various domestic and international exhibitions every year, the surface accessories exhibition is always the focus of corporate work and participation. The purpose is also to show the self-image through the influence of the exhibition, expand the visibility of the company, accumulate more potential new customers while maintaining the old customer service, and discover more possibilities. “This exhibition will bring new products that the company is developing in recent months. Although we have been focusing on large-volume orders, we will actively learn about some popular trends in fabrics in the market and strengthen products tailored to customer needs. Only based on continuous innovation and production, and continuous lean, can we develop for a long time." Yu Yue said.

Over the years, Changzhou Shenda Warp Knitting Co., Ltd. has continuously developed and produced warp-knitted fabrics, linings, geogrids and composite materials with its strong technical strength and advanced technical equipment. “This year, we will promote the lace fabrics of the Jinmian strands and the lace products with gold and silver thread materials.” Zhang Guangmin, the deputy manager of the sales department, introduced that each time the exhibits will bring new products, mainly through the weaving of different raw materials, through dyeing. In order to produce finished products of different colors, we hope to win the possibility of cooperation with customers with high quality products.

In the last intertextile spring and summer accessories exhibition, Jiangyin Qicai Woollen Co., Ltd. launched a series of colorful products, which have the characteristics of warmth and wrinkle resistance, and the texture is delicate. Compared with similar products in the market, the cost advantage is more prominent. . "This year is our eighth time to participate in the surface accessories exhibition. This exhibition will bring new double-faced woolen fabrics with lattices and different patterns." Zhou Xiexing, general manager of the company, said that the domestic fabric market and foreign countries Compared with the fabric market, there are many places worth learning in the mix of patterns and colors, and the innovation of products. He said that the previous market requirements for products only met the most basic comfort, but now the market has new requirements for products, and the voices of green products, functional products, and personalized colors are getting louder and louder.

The pattern of innovation is changing and staying the same

Indeed, in recent years, both the end consumers of garments and garment manufacturers have had a new understanding and demand for the fashion sense of fabrics, and as a producer of fabrics, they have also given great attention.